Creation of a logo representing the whole hilly territory of the Veneto region in order to promote it and make it known for its uniqueness.
Testing & UX
Dec 2021 - Jan 2022
This creative call was launched by Zooppa.
The Veneto region is distinguished by its great variety of stunning views and panoramas: from the plains to the mountains, passing through the hilly areas. The Colli Veneti, an area of natural, historical, cultural and gastronomic excellence, are located in this area.
The challenge was to create a logo that would bring together these characteristics and represent the whole of the Veneto's hilly territory in order to promote it and make it known for its uniqueness.
Zooppa asked for a proposal for a logo, including a symbol (pictogram) and the naming "Colli Veneti", with the corresponding colour and black and white versions.
The logo must be able to be used:
Read the full contest brief.
First of all, I searched online for photos of the Veneto region and logos that inspired me, and collected them in a moodboard.
For the composition of the logo, I combined the characteristic elements of the Colli Veneti area:
I then reported some cases of application of the logo and the rules of use:
You can consult the full presentation of my proposal.
Zooppa's creative calls are always very stimulating challenges. I chose to take part because I don't usually design logos (they're not my forte), so I tried to do my best.
Unfortunately, my project was not selected. You can see the winning logo on the Zooppa blog.